Last Updated: June 4th, 2025

1. Introduction

At 'Mariah Martin Sleep Consultant LLC', I am committed to protecting the privacy of my clients worldwide. This policy outlines how I collect, use, store, and protect your personal data in compliance with applicable privacy laws, including but not limited to:

• General Data Protection Regulation (GDPR) (EU/UK)

• California Consumer Privacy Act (CCPA) (U.S.)

• Personal Information Protection and Electronic Documents Act (PIPEDA) (Canada)

• Lei Geral de Proteção de Dados (LGPD) (Brazil)

• Privacy Act 1988 (Australia)

• Children’s Online Privacy Protection Act (COPPA) (U.S.)

By using my services, you agree to the collection and use of your data as described in this Privacy Policy.

2. Information I Collect

I may collect the following types of personal data:

A. Personal Information

• Contact Details: Name, email, phone number, mailing address

• Payment Information: Processed securely through [e.g., PayPal, Stripe] (I do not store full payment details)

B. Child-Related Information (Provided by Parents/Guardians)

• Child’s first name (or nickname), age, sleep patterns, and other relevant details

• Any additional information you choose to share during consultations or in questionnaires

C. Technical & Tracking Information (If Using My Website)

• IP address, browser type, pages visited, device information (collected via cookies and tracking pixels, with consent where required)

• Marketing & Ad Tracking Data (collected via Facebook Pixel, Google Analytics, and other tools if applicable)

I collect this information only with your consent or as necessary to provide services.

3. How I Use Your Information (Purpose & Legal Basis)

I use your information for the following purposes, under applicable legal bases:

• To Provide Sleep Consulting Services (Contractual Necessity)

• To Communicate with You (Appointment reminders, service updates)

• To Process Payments & Maintain Business Records (Legal Obligation)

• To Improve My Services & Website Performance (Legitimate Business Interest)

• To Show Personalized Ads (If Applicable) (Consent-based where required)

• To Comply with Legal Requirements (E.g., tax reporting)

I do not use your data for any other purposes without your explicit consent.

4. Pixel Tracking & Cookies

A. What Are Tracking Pixels & Cookies?

Tracking pixels and cookies are small pieces of code or data stored on your browser that allow me to:

• Track website traffic and user behavior

• Measure the effectiveness of marketing campaigns

• Show personalized advertisements on platforms like Facebook, Google, and Instagram

B. Types of Tracking Technologies Used

• Google Analytics: Helps analyze website traffic and user behavior

• Facebook Pixel: Tracks interactions on my website for targeted advertising

• Other Ad Tracking Tools (if applicable): Such as TikTok Pixel, LinkedIn Insights, or Pinterest Tag

C. Your Choices & How to Opt-Out

You can control or disable tracking technologies by:

• Adjusting your browser settings to block or delete cookies

• Using privacy-focused browser extensions (e.g., uBlock Origin, Ghostery)

• Opting out of targeted ads via Google Ads Settings, Facebook Ad Preferences, or industry-wide opt-out tools like YourAdChoices

Where required by law (e.g., GDPR, ePrivacy Directive), I will request your consent before using non-essential cookies or tracking pixels.

5. How I Protect Your Information

I take reasonable measures to safeguard your personal data, including:

• Secure, password-protected systems for storing data

• Encryption for sensitive communications and transactions

• Access control measures (only authorized personnel can access your data)

Despite these precautions, no method of transmission over the internet is 100% secure. You share your data at your own risk.

6. Sharing Your Information

I do not sell, rent, or trade your personal data. However, I may share your data in the following limited situations:

• With Service Providers: Payment processors ([PayPal, Stripe]) and analytics/ad tracking platforms (Google, Facebook)

• When Required by Law: If legally obligated (e.g., court orders, regulatory authorities)

• With Your Explicit Consent: If you request that I share your information for a specific purpose

If I transfer data outside of your country (e.g., to U.S.-based service providers), I ensure that appropriate safeguards (e.g., Standard Contractual Clauses for the EU) are in place.

7. Children’s Privacy

Because my services involve children’s sleep, I take extra care to:

• Collect this data only with parental/guardian consent

• Use it solely for the purpose of providing sleep consulting services

• Protect it with heightened security measures

I do not knowingly collect personal information from children under 13 without parental consent. If I learn that I have collected data from a child without consent, I will delete it immediately.

8. Document Retention Policy (DRP)

A. How Long I Retain Your Data

I only retain your personal data for as long as necessary to fulfill legal, tax, and business obligations. After this period, data will be securely deleted or anonymized.

• Client Records (Consultations, Questionnaires, Sleep Plans) → Retained for 1 year after services end, unless a longer period is required for legal or tax purposes

• Payment & Financial Records → Retained for 7 years (to comply with tax laws)

• Marketing & Analytics Data → Retained for up to 2 years unless you withdraw consent earlier

• Email Correspondence → Retained for up to 1 year after last communication

B. How Data is Deleted

When data is no longer needed, I will securely delete or anonymize it.

• Digital Files → Permanently deleted from secure servers

• Paper Records (if applicable) → Shredded and disposed of securely

If you request deletion of your data, I will process your request within 30 days, except where retention is legally required.

9. Your Rights

Depending on your location, you may have rights to:

• Access the personal data I hold about you

• Correct inaccuracies in your information

• Request Deletion or restriction of your data (subject to legal exceptions)

• Withdraw Consent at any time (for marketing or non-essential tracking)

To exercise these rights, contact me at [your email/phone]. I will respond within [e.g., 30 days] as required by laws like GDPR and PIPEDA.

10. Changes to This Policy

I may update this policy to reflect legal or operational changes. The latest version will be posted on [your website], and it is your responsibility to review the policy periodically for any updates.

11. Contact Me

For questions, concerns, or data requests, reach me at:

Email:  hello@mariahmartinsleepconsultant.com

If you are unsatisfied with my response, you may contact your local data protection authority (e.g., ICO in the UK, FTC in the U.S.).